It was amid fertility struggles that the founder Dr. Goel found herself looking to clean beauty for a better sense of wellness. After 3 years of practicing clean beauty and looking for new and innovative ways to introduce wellness that Dr. Goel decided to launch her own clean beauty platform, HARA clean beauty & wellness. 

HARA launched in July of 2020 as an online shop. The founder's goal was to take her years of experience in the green beauty space as a consumer and to filter it through the lens of her medical background. The hope was to present this platform to a community of people who were also looking to find a better sense of wellness. 

After a rigorous vetting of ingredients, HARA clean beauty offers products that are formulated without parabens, pthalates, SLS, and many more. A trial of all products is also done to additionally ensure efficacy, durability, ease of use, and a sense of luxury.

Luxury by the founder's definition is what fits all aspects of a person's life. If a product is safe, it works well, helps the environment, is made ethically, and allows you to feel replenished and recentered, then it meets our standards of luxury. 

Come and explore our shop and and become part of the HARA community.